SOP Saturday- Disneyland Sales Approach

This is one of my favorite SOPs, how to sell Disneyland souvenirs and gifts. I like the soft sales approach and the philosophy stated that Disneyland used to purchase and design merchandise. And then the back of the book lists all the stores, who ran them and what kind of merchandise was sold there. Many a cool item that collectors covet came from many of these stores. I hope you enjoy the book.